Tap to Start
Best with sound on
You already did what most dealers only dream about.
Now imagine what happens when you do it right.
No website. No brand. No systems. Just hustle.
You moved 500+ vehicles off someone else's lot
and put half a million in gross profit on the board.
That's not luck. That's raw talent.
But here's the real question...
How much money are you leaving on the table?
Section 2
Two Roads. Pick One.
Same business. Two completely different futures.
Same starting point. Completely different destinations.
HOW YOU'RE KNOWN
"The Flipper"
Patch it. List it. Hope they don't come back. Every deal is a dice roll. And in a city the size of St. John's? Word gets around fast.
Average used car dealer rating: 3.2 stars
"The Go-To Guy"
Fair price. Honest car. Customer tells their buddy. That buddy tells their coworker. You become THE place to buy a car under $6K in St. John's.
Dealers rated 4.5+ stars charge 8-15% more per car
LEGAL RISK
"One Knock On The Door"
Cash deals. No paper trail. Sounds good until CRA shows up. Or an angry customer files a complaint. One audit and everything you built disappears overnight.
CRA penalties: up to 200% of unpaid taxes + criminal charges
"Bulletproof"
Every dollar tracked. Every deal on paper. HST collected and filed. You sleep easy. And when you need a business loan to grow? The bank says yes because your books are clean.
Clean books = access to $50K-$500K in business loans
HOW BIG CAN IT GET?
"The Treadmill"
You sell as many cars as you personally can handle. No systems. No help. You work 70 hours a week and the second you stop, the money stops. This tops out around $500K and you're exhausted.
Ceiling: ~$500K/year — right where you are now
"The Machine"
Your website brings in buyers while you sleep. Your Google reviews sell cars before people even visit the lot. You hire help because the volume is there. You work ON the business, not just IN it.
Potential: $1M-$2M+ within 3 years
THE LOT SITUATION
"Somebody Else's House"
You're operating off another dealer's lot. His rules. His reputation. His problems become your problems. You can't put your name on it. And if he goes down, you go with him.
You're building his brand, not yours
"Your Name. Your Lot. Your Rules."
Englands Auto Sales on the sign. Your lot. Your setup. Your brand. Customers pull in and they know exactly who they're dealing with.
A small lot in St. John's: $1,500-$3,000/month — that's 2-3 car sales
REPEAT BUSINESS
"One And Done"
Sell someone a sketchy car and they're gone forever. Worse, they tell 10 people not to come near you. You're always hunting for the next buyer from scratch.
You pay full price to find every single customer
"Customers For Life"
The family who buys a $4,000 Civic today comes back in 2 years for an SUV. They send their sister. Their coworker. One good deal turns into 5 sales over time. And those referrals cost you nothing.
One happy customer = $3,000-$8,000 in lifetime value
WHAT'S IT ALL WORTH?
"Worth Nothing"
A cash business with no books, no brand, and no paper trail is worth exactly $0. You can't sell it. You can't prove it exists. The day you stop working is the day the money stops.
Business value: $0 — it dies when you stop
"A Business You Can Sell"
A legit dealer with clean books, a strong brand, and proven revenue? That's worth 2-4x annual profit. In 3 years, Englands Auto Sales could be worth $2M-$5M as an asset you OWN.
Year 3 business value: $2.5M - $4.9M
Section 3
Show Me The Money
Real numbers. Based on what you already did.
No fairy tales — just math.
500 cars. $500K gross. Now let's see what's next.
Where You Are Now
Cars Sold Last Year
Proven track record
Average Profit Per Car
After eating losses on bad ones
Total Gross Profit
What you proved is possible
Marketing Budget
Just Facebook Marketplace
Google Business Reviews
No brand presence online
Your personal Facebook rep is solid — but it's yours, not the brand's.
You've built real trust on Facebook Marketplace. People in St. John's know your name and they buy from you because of it. That's a huge asset — as a salesperson.
But here's the problem: personal page reviews don't transfer to a business. When someone Googles "used car dealers St. John's" — your personal Facebook page doesn't show up. There's no Google Business Profile. No website. No brand reviews. To a stranger searching online, Englands Auto Sales doesn't exist yet.
The good news? You already know how to earn trust. You just need to move that trust from your personal page to the business brand — where it actually compounds and scales.
Year 1 — Doing It Right
Cars Sold
Same hustle + systems
Avg Profit Per Car
Better cars + reputation
Gross Profit
44% more than last year
Marketing Spend
Website + Facebook + Google Ads
Year 3 — The Brand Is Rolling
Cars Sold
Brand + referrals + systems
Avg Profit Per Car
Trust = higher prices
Gross Profit
Nearly TRIPLE where you started
Sales From Referrals
Free customers. Zero ad cost.
Wait — how does profit go from $1,000 to $1,500 per car?
1. YOU STOP LOSING MONEY ON JUNK
Right now you're buying cars blind and eating $500-$2,000 losses when they turn out to be lemons. Then selling them anyway just to get some cash back. A quick inspection process before you buy saves you $20,000-$50,000 a year in bad inventory.
2. PEOPLE PAY MORE WHEN THEY TRUST YOU
A dealer with great reviews and a real website can price a car $200-$500 higher than the guy selling off Facebook with no reviews. Buyers will pay more to feel safe. That's just human nature.
3. REPEAT CUSTOMERS ARE FREE
Finding a new customer through ads costs $50-$150. A customer who comes back or sends a friend costs $0. When 30% of your sales are referrals, your costs drop and that money goes straight in your pocket.
Growth Over Time
Gross profit trajectory
Section 4
This Is Englands Auto Sales
Not just another used car lot.
The place people trust in St. John's.
This is what your lot could look like.
HONEST DEALS
Every vehicle gets checked. If something's wrong, we say so upfront. No surprises. No games. You get exactly what we promised.
CARS PEOPLE CAN ACTUALLY AFFORD
We serve regular people who need a solid ride under $6,000. We're proud of that. Not everyone needs a brand new car — they need something reliable that won't break the bank.
A NAME THAT MEANS SOMETHING
Englands is the name on the sign and the name behind every deal. We stand behind it. Every car. Every customer. Every time.
LOCAL. ROOTED. HERE TO STAY.
This is a St. John's business run by St. John's people. We're not going anywhere. Our reputation in this community is our most valuable asset.
What this looks like day to day:
The 30-Day Guarantee — Your Biggest Advantage
Almost NOBODY in the under $6K market offers a guarantee. That's your edge.
Here's the deal: If the engine or transmission fails within 30 days, you make it right. Simple.
"But won't that cost a fortune?"
Nope. When you're buying good inventory and doing inspections, maybe 1-2 cars out of every 100 have a claim. That's $1,000-$3,000 a year in warranty costs.
What does it get you? The ability to say this in every single ad:
"Every car comes with a 30-day guarantee."
That one sentence is worth $50,000+ in extra sales per year.
Spend $2,000 → Make $50,000. That's a 25x return.
Section 5
Reviews = Money
Every 5-star review is a salesperson that works for free, 24/7.
In a city this size, reputation is everything.
The Review Flywheel
of people check online reviews before buying
average time a used car buyer spends researching
revenue increase for every 1-star improvement on Google
of buyers won't take action until they've read reviews
Where You Stand
| Dealer | Rating | Reviews | Price Range |
|---|---|---|---|
| Typical St. John's Dealer | 3.2 | 15-30 | $3K-$8K |
| Good Dealer | 4.2 | 50-80 | $4K-$10K |
| Top Dealer | 4.7+ | 150+ | $5K-$15K |
| Englands (Current) | None | 0 | $2K-$6K |
| Englands (Year 1) | 4.5+ | 125-150 | $3K-$7K |
The Review Machine (3 Steps)
SELL THEM A FAIR CAR
That's it. Do a good job.
TEXT THEM ONE WEEK LATER
"Hey [Name], hope the [car] is treating you well! If you have 30 seconds, a Google review would mean a lot. Here's the link: [link]"
RESPOND TO EVERY REVIEW
Good review? Thank them. Bad review? Fix the problem publicly. People watching see that you actually care.
The math: Ask every customer → Get a review from 1 out of every 3-4. That's 125-150 reviews in Year 1 alone. That puts you in the TOP TIER of St. John's dealers. In one year.
Section 6
Cut The Anchor
You can't build your brand on someone else's lot.
Time to go.
Stop building someone else's brand. Build yours.
What Staying Costs You
Right now you're working off a lot you don't own with a guy whose reputation is dragging you down. Here's what that's really costing you:
Your Own Lot
Your lot doesn't need to be fancy. It needs to be YOURS.
That's it. Small lot. 10-20 cars. Your brand. Your rules.
Lot Cost Breakdown
| What | Monthly | Per Year |
|---|---|---|
| Lot Lease | $1,500-$3,000 | $18,000-$36,000 |
| Insurance | $200-$500 | $2,400-$6,000 |
| Utilities | $100-$300 | $1,200-$3,600 |
| Signage | One-time | $3,000-$5,000 |
| Basic Setup | One-time | $2,000-$5,000 |
| Year 1 Total | ~$2,500/mo | ~$34,000 |
Your lot costs about 35 cars a year to run.
You sold 500+ last year.
That means your lot costs 7% of your volume.
The other 93%? That's building YOUR brand,
YOUR asset, YOUR future.
The lot pays for itself many times over. And now everything you build is YOURS.
Section 7
The 12-Month Play
You don't change everything overnight.
Here's the plan, quarter by quarter.
Spend
~$10,000-$12,000
Car Target
120-150 cars
Win
You're on your own lot with your name on the sign
Spend
~$5,000-$8,000
Car Target
130-160 cars
Reviews
40-50 Google reviews
Win
You're online, you're getting reviews, and people are finding you
Spend
~$8,000-$12,000
Car Target
150-180 cars
Reviews
80-100 total
Win
The phone is ringing. People are coming to YOU. Referrals are real.
Spend
~$10,000-$15,000
Car Target
160-200 cars
Reviews
120-150 total
Win
You have a real brand, real systems, and the business runs even when you take a day off
Year 1 Scoreboard
| Metric | Start | End of Year |
|---|---|---|
| Cars Sold | ~500/year | 600-700/year |
| Profit Per Car | $1,000 | $1,200 |
| Gross Profit | $500,000 | $720,000-$840,000 |
| Total Year Investment | — | ~$60,000-$80,000 |
| Extra Profit vs. Doing Nothing | — | $160,000-$260,000 |
| Google Reviews | 0 | 120-150 |
| Website | None | Professional + ranked |
| Brand Value | $0 | Real and growing |
| Business Sellable? | No — cash business | Yes — provable revenue |
Section 8
Run Your Numbers
Plug in your real numbers and see what's possible.
The math doesn't lie.
Your Numbers
Cars you lose money on or barely break even
Monthly Gross Profit
$32,550
Monthly Net Profit
$27,550
Annual Revenue
$1.76M
Annual Gross Profit
$390,600
Annual Net Profit
$330,600
Real Profit Per Car
$656
Break-Even Cars/Month
5
Cumulative Profit — 12 Month Projection
Based on your numbers above
St. John's, Newfoundland — Home.
You Already Did The Hard Part
500 cars. No brand. No website. No systems.
Just two brothers and pure hustle.
Most people never get that far.
You're already there.
The only question is:
Do you keep grinding the same way forever?
Or do you build something that actually lasts?
Englands Auto Sales isn't just a business name.
It's your family's name.
It's your reputation in this city.
It's something you can build, grow, and own.